River Rock Inn & Bait Shop is located in Ashland, Wisconsin with one of the most beautiful views of Lake Superior's gorgeous Chequamegon Bay with a scenic look at the Apostle Islands. We are just a short drive to Bayfield, Wisconsin where you can catch a ferry to Madeline Island or a boat tour of the Apostle Islands. The Inn is newly renovated with some of the best quality available in comfort and luxury. We are working on making your stay one of the best in Northern Wisconsin with hopes you make River Rock Inn an annual destination vacation. We have some rooms with kitchenettes. The new facility has an area for outside cooking. Our location gives you the best Ashland has to offer with a walking trail that follows the lake shore within 100 feet of our front door. A boat launch is just a stone's throw away and our bait shop personnel will help point you in the right direction for some of the best fishing in the area.